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Roxul® announces new Strategic Plans to Strengthen Focus on Customers & Market Requirements:

 Dennis Beamish named Vice President Sales for

Industrial Insulation and Specifications.

Milton, Ontario, Canada – Wednesday January 12, 2011 – Get ready as Roxul prepares to Rock the Globe.  The CEO along with Managing Directors of Rockwool International A/S have for the past 12 months been developing a new strategic direction that will see the company through an aggressive growth phase over the next five years.  The Group has identified their Roxul subsidiary in North America as a key growth market.

Trent Ogilvie, President and Managing Director of Roxul Inc., is excited to announce that Roxul in North America will make organizational changes to ensure the company is positioned to execute against the Group’s overall new strategic direction.  “We have a strong and experienced team of managers that we will leverage in order to serve current and future customers.  At the same time we want to focus on key market requirements in order that our growth investments align with those needs” says Mr. Ogilvie.

As part of this re-organization Roxul is pleased to announce that Dennis Beamish has been named Vice President of Sales Industrial & Specifications.  Dennis has been with Roxul for 15 years most recently as Vice President of Sales, Commercial & Industrial.   Dennis moves into his new role effective immediately.  “Roxul is a strong supplier in the Industrial Insulation segment here in North America and I am excited about being able to focus my efforts on this business”, comments Dennis.  “At the same time we as an organization are looking to bring more support to the Architectural & Specification communities, in order that we may drive home the benefits of Stone Wool Insulation”.  Dennis will assemble and lead a Specification Sales Team building on the personnel and resources in place today.

The industry can expect more organizational announcements in the weeks to come from Roxul as these individuals move together in the company’s Rock the Globe efforts.

About Roxul

Roxul Inc., located in Milton, Ontario, and Grand Forks, British Columbia is a subsidiary of Rockwool® International, the world’s largest producer of stone wool insulation.  Rockwool International is a publicly held company, which trades on the Copenhagen Stock Exchange.  Operating 22 factories in 15 countries the Rockwool Group employs over 8000 people and features a global network of sales companies, trade offices and dedicated commercial partners.  Roxul’s products are fire resistant, water repellent, non-corrosive and are resistant to mold, fungi and bacteria growth.

 
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